WOMFT? Stories – BALR. [sponsored | english]
Some people may have noticed BALR. on various social media channels or in real life, but what exactly can be found behind it? Founded by professional footballers, BALR. is an international luxury lifestyle brand known for its exclusive fashion, travel products and accessories for men and women.
The Dutch-based brand has created a complete range of high quality products that inspire the life of a BALR. The brand stands out with designs in black and white and aims to make the life of a professional footballer accessible to a wider audience.
BALR. was founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus and is the epitome of a modern lifestyle brand. De Zeeuw developed the concept during one of his long car journeys when he played for FC Spartak Moscow in Russia. Sophisticated, focused and in sync with its young and ambitious audience, the company brings the luxurious lifestyle of exceptional athletes within reach of all who work hard to realize and live this dream.
We all have dreams of becoming a great and successful person. “Greatness is not something that happens as a result of a careful selection process. It happens by taking action!” BALR. is guided by this motto and tries to tell a story and motivate its audience – in sports, at work and in private life. BALR. is not just a brand, BALR. is a lifestyle.
The BALR. team also allowed us to slip into the role of a BALR and sent us some of their most sought-after pieces. Although kept quite simple, the quality of the jogger and top was over the top. You can definitely see that these are products from the high-price segment and a simple appearance does not necessarily mean something bad. The absolute highlight for us was the pair of sneakers called “All Time High”! More pleasant than any UltraBoost, this pair will continue to accompany us in our everyday life and will also be used here and there for kicking (Viennese for football matches). Take a look at the photos and let us know what you think of BALR.!
BALR. products are available on their website which can be found here: https://www.balr.com