WOMFT? Review AFEW GOODS Yamasura „Dawn“
Following last year‘s inaugural release of their very own sneaker brand AFEW GOODS, Düsseldorf powerhouse AFEW is back with the second colorway of their beautiful Yamasura model.
Staying true to their premise of delivering a 100% vegan product, the main cornerstones are remaining the same: artificial leather made from cornwaste constitutes most of the upper and sits atop a BLOOM algae EVA midsole, with the outsole made of natural rubber. While the idea of having a cushioning foam based on algae sounds super sustainable, we‘ll have to remark that the overwhelming share is still Ethylen-Vinylacetat. Nonetheless, AFEW GOODS is pushing limits of traditional trainer production with their ambitious project.
Following their rather somber first „Soil“ colorway from summer 2021, the current execution aims for a much softer overall look. Dubbed „Dawn“, the newest Yamasura draws inspiration from the first sunrays of the day. The upper is thus decked out in sand and nude colored tones, which are then complemented by quarter panels and a micro-perforated tongue. The artificial material possesses a surprisingly soft touch compared to other plant-based solutions.
A breathable white mesh toebox further adds to the heritage runner feel, ultimately contributing to an overall grown-up look of the shoe. All this is accompanied by white flatlaces and textile lining. The AFEW GOODS logo can be found stamped onto the heel panels as well as the silver lace jewels. It’s crazy how many small details can be found throughout the shoe, as even the metal eyelets are branded.
The iconic feather representing the established German sneaker store graces the sidepanels and is also cleverly incorporated into the light beige outsole. Above, a sleek off-White midsole completes the luxurious appeal and provides real comfort.
250 pairs of the AFEW GOODS Yamasura were carefully crafted in Portugal and retail for 210€.
They will be exclusively available at AFEW on October 1st – we highly recommend to go grab a pair of these beauties!